List Your Home With Us
Fitzgerald Luxury Group | Russ Sotheby’s International Realty showcases your home to more quality buyers locally and around the world. Our team of experts is synonymous with quality and prestige, and the marketing of your home, from professional photography to video tours, property brochures and print advertising – reflects this tradition of excellence. We offer the highest caliber of service and marketing, regardless of the price point, neighborhood or home size.
International Marketing for Every Listing
We attract buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 1 billion annual online impressions and dozens of premier publications.
Unrivaled Online Marketing: Over 1 Billion Annual Impressions
According to the National Association of REALTORS®, close to 90% of today’s homebuyers use the Internet in their real estate search. In this era of the digital real estate consumer, Sotheby’s International Realty is the only real estate company to deliver over 1 billion annual online impressions.
Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including nytimes.com, wsj.com, jamesedition.com, dwell.com, ft.com and hongkongtatler.com, as well as on sothebysrealty.com and sothebys.com.
Exclusive Print Advertising
Even in the Internet age, online marketing is enhanced by traditional print marketing that is targeted, focused and custom-selected to reach the most relevant buyers.
From prestigious international publications such as The New York Times, Wall Street Journal, Financial Times and Architectural Digest, to publications in your community, we offer our clients local, national and international print advertising opportunities that are carefully curated to reach qualified audiences, including publications that are exclusive to the Sotheby’s International Realty network.
The Power of Our Brand
Our brand is synonymous with quality and prestige, and the marketing for your home—from professional photography to video tours, property brochures and print advertising— reflects this tradition of excellence.
Marketing Reports & Accountability
We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with us, you will receive regular updates on the results of your marketing — from the number of potential buyers who visit your open house, to the number of people who view your listing online.
A Proud Tradition of Service
With over 270 years of history that date back to the opening of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned notoriety as a marketer of the world’s most valuable and prestigious possessions. Fitzgerald Luxury Group is deeply committed to offering the highest level of service, discretion and ethical standards, in the time-honored tradition of Sotheby’s.
LEARN HOW OUR MARKETING PROGRAM SHOWCASES YOUR HOME AROUND THE WORLD.
ONLINE LOCAL, NATIONAL & WORLDWIDE EXPOSURE
Our global media plan focuses on high-impact media partners such as the Wall Street Journal and the New York Times, as well as prestigious lifestyle, home and architectural publications including Architectural Digest, Dwell and Elle Décor. Our ads on these print and digital publications educate consumers about the brand, showcase unique properties and drive visits to our website sothebysrealty.com. No local real estate brokerage has access to the high number impressions and quality exposure our media plan provides.
Once your home is listed on sothebysrealty.com, it will be instantly marketed on more than 140 websites all over the world. We call this a cascading platform, where each of these 140 websites combines the content and functionality of sothebysrealty.com, but with the added value of expanding exposure on a local websites maintained by Sotheby’s International Realty affiliated companies.
A plan to successfully market a home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally. In addition to a vast digital and media campaign, a series of professionally designed brochures, postcards and email templates are available and easily customizable. A newsletter promotes significant sales throughout the network. This illustrates an additional way in which the Sotheby’s International Realty brand promotes the properties we represent to the most qualified buyers around the world.
HD DRONE VIDEOS
Aerial videography and photography are the new standard for high-end real estate marketing. Drone aerial photography combined with traditional real estate photography is a virtual walk-through. Drone aerial photography allows buyers to make an emotional connection to the property.
The visual advantages of camera drones have most impacted the way that luxury homes are presented on the MLS and on websites.
Buyers of multi-million dollar homes often shop online first, so they expect high-quality photography and video in the online listing or they won’t bite.
Whether it’s to highlight the waterfront view, a gorgeous garden, or a really cool swimming pool, aerial drone photography captures the beauty and the utility of a home far better than ground-based photography or video can.
SOCIAL MEDIA MARKETING
Content marketing is the way consumers seek information. Social media is a vital tool in this space for luxury brands to provide their content to their loyal following as well as to attract new connections. Influential, well connected buyers like to engage directly with their favorite brands, looking at unique photos, videos and articles with the ability to respond and share the content with their circles. we are not simply “posting” on social media. We are nurturing a highly engaged group of opinion-makers with exclusive content on Facebook, YouTube, Twitter, Google+, Instagram, LinkedIn, Pinterest and our very own Extraordinary Living Blog. We know that our social content marketing approach works because Facebook is the top referring source of traffic.
Fitzgerald Luxury Group is dedicated to meeting the diverse needs of our valued clients by offering them services that includes one-of-a-kind concierge services that can be tailored to meet each person’s individual needs. Established relationships with a variety of service-based companies and a solid network of elite vendors such as builders, architects, interior designers, movers, insurance agents, doctors and much more enables us to provide a broad base of benefits to our clients. We are dedicated to providing the highest level of customer service, attention to detail, courtesy and discretion.
Home staging is a strategic marketing tool designed to show a property in its best possible light. Staging is what you do after you’ve cleaned, decluttered, painted, made minor repairs; it’s all about adding the small details and dressing the house for sale. While home staging is in part about showing a property in its best possible light, it can also help potential buyers imagine themselves in the space.
Per the Real Estate Staging Association, statistics prove that staging a house works.
A house that shows well will sell quickly. First impressions count, show buyers the potential. Hiring a professional Home Stager is one of the best investments a seller can make. Fitzgerald Luxury Group can offer professional assistance to help you complete your staging project through the talents of our team member Joalice Ryan.
SOTHEBY’S APPLE TV
Apple TV is found in 24 million homes and with our innovative Apple TV app families can share the experience of discovering Sotheby’s International Realty brand properties from the comfort of their couch or home theater room. Apple TV allows the Sotheby’s International Realty brand to present our curated high definition videos and photography on a screen larger than ever before. Unique to our app, users can explore properties via our visual lifestyle search and keep track of your favorite properties and recent searches. The app is designed to truly immerse the consumer in the Sotheby’s International Realty brand.